ARE YOU FAMILIAR WITH GARY VAYNERCHUK? He’s a colorful, social media thought leader who helps companies understand the power of digital engagement marketing. Engaging your audience at many places along the engagement continuum is essential to effective social-media-centric marketing.
Here are a couple more links in case you’d like to learn more about the way Gary thinks:
http://www.youtube.com/watch?v=EhqZ0RU95d4 (full clip of video above… 15 minutes, but great)
Also, Gary just published a book called Crush It. It’s not quite available for purchase, but Chris Brogan talked about it today. Marketing, branding, and advertising are changing in remarkable, exciting ways.
