How could a mega company like Disney think they can manipulate the social media space? They can’t. And, our guess is that they know that.

Today, Mashable reported that the trailer for the new Tim Burton Alice in Wonderland with Johnny Depp had been mistakenly released. In quick order, Disney directed YouTube to pull the video down. Other services fell in line and the trailer quickly became hard to find.

Our guess is that this is likely a well-planned marketing strategy to create buzz about the trailer, and in turn, about the film. Smart thinking. Put it out there, then pretend it was a mistake and pull it all off. Create a scarcity mentality. Cool.

Then again… In case we are wrong… Here’s the vid… Enjoy.

What do you think? Smart thinking or horrific blunder? Leave us a comment.